Seems like things are getting tricky for McDonalds. Still losing share after a healthy makeover, in the States they seem to be turning for parterships to the few people who’ll still have them. Yes, you guessed it, the only people dodgy enough out there must be monster car makers Hummer.
McD’s are actually handing out Hummer toys with happy meals - uniting two of the grimmest excesses of modern times. A gift to campaigners, who have a nifty new web toy, letting you monkey with the famous arches sign to have your say on the gruesome twosome.
What’s next - a free pack of Marlboro with every happy meal? The Hummer thing could be an astute move though - is it the only car out there capable of hauling your sorry expanded carcass after a lifetime of McDonalds munching?

This entry was posted on Thursday, August 17th, 2006 at 11:50 am and is filed under Marketing, Environment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.