Slick YouTube-style campaiging from a Belgian union. Their Equal Pay Day (31 March was the second of these annual campaign days - bit late, sorry!) is similar to the UK Work Your Proper Hours Day in terms of using dates to really bring home work-related statistics to people who may be affected by them but not fully aware. In this case, it’s the end of March, as the average Belgian woman would need to work an extra 3 months of the year to earn the same as her male colleagues.

The online delivery may be cheap enough to do, but filming this and the other 3 slots they’ve done with a professional ad agency will have cost a fair bit (even on favour rates if they got them - unions don’t tend to in the UK!). Nice to see examples of unions really investing in online campaigning, and hope it did well for them.

Hat Tip: I’m sick of your insane demands

This entry was posted on Tuesday, April 3rd, 2007 at 7:30 am and is filed under Teh Web, Unions, Equality. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.