Nice note from Asabailey, viral marketing gurus and new Tory ad agency. I like their stuff a lot (my favourite of late has to be their Cannes Web2.0 song – more than a bit NSFW btw). Anyway, they’re showing the first of their new series of Tory attack ads on YouTube:

In response to Lord Saatchi’s most recent calls for the Conservative party to stop its “nicely nicely approach to advertising and PR” and to get back to basics, Asabailey have created this online viral and TV campaign to create debate between consumers and the media in the Midlands and the North of England, all as an early general election looks ever more likely.

Using real Mobile Phone style footage, and images of “life under Labour” the campaign highlights the darker sides of life in modern New Labour Britain and places the blame firmly at the feet of the current Labour government.

Call me old fashioned, but I thought it could be construed a bit of a cheek to bang on about teenage thuggery if you used to be in your own young ruffians gang. Or maybe Dave, George and Boris are able to understand the problem much better than Labour, having been there, done it (over) and so on.

Anyways, I thought I’d share it with you. Oops, silly me, now where did I put the original file… Is it this one?