Best. Job ad. Ever
Tuesday, November 18th, 2008
PBwiki are a hosted business wiki startup in California. They want new staff, and my guess is their recruitment brief is to get people who are thoroughly plugged into Web2.0, and people who know their technical stuff.
So they don’t take out an ad. They make a placard that says “Do Not Post Pictures Of This Sign On The Internet 986f 64b9 3005 e03e fc42 a41e bd57 3179″, and stick it in some random places in their home town of San Mateo.
In no time at all, the ‘prohibited’ photo has thousands of Diggs and Reddits, and loads of mentions all over, with intense debate about what’s going on here (and the usuals shouting ‘photoshop’). Until that is some ubergeeks recognise the code as an MD5 encryption of a URL, leading them to PBwiki’s job ad.
Genius stuff, good for PBwiki’s job applications I’d guess, and good for their image as a creative place for experts to work – wins all round.
