“Just another cog in the machine” has been on community telly in Australia, and used offline by union organisers in New Zealand, Canada, the USA and Pakistan. Of course, there’s something rather obvious this illustrates – Join LabourStart! The film featured on Labourstart’s email alerts and as a result leapt up from around 800 views to around 3,800 views overnight. No doubt the connections made through the list also resulted in many of the subsequent send-ons that took it even higher.

I’ve seen this happen first hand before, and whilst both my instances have been at the more trivial end of the spectrum, when this kind of whooosh happens at a key moment in an important labour dispute, the effect can be really powerful.

Also to big up that the newly upgraded UnionBook has a video channel, where you can share your YouTube favourites. It’s a great resource to swap what we’ve noticed and make the most of people’s video efforts. So to give a concrete example, check out this excellent new union video from UNISON Midlands. A little bit of Obama goes a long way, and there’s some great animation there too. It’s part of the TUC video contest, and if you fancy winning some video kit, you can have a go at that too!