Caps off
Friday, March 30th, 2007
Last day’s work at the Burberry factory in the Rhondda. Good luck and best wishes to the GMB members there as they plan to march out of the factory after work today to a Welsh choir and with their banners and heads held high.
Even though it will be an extremely difficult day for the 300 workers and their families, I hope they can still manage to be very proud in what they achieved by standing together. A much better redundancy package, retraining opportunities, community investment, and the possibility of further smaller ventures are a lot more than they would have got without their campaign.
They’ve shown other unions the way for future actions too. Celebrity involvement, brand engagement, international links, and even blogging have pulled together in the hands of a strong community to make a positive, compelling, and modern campaign.
